As a dental practitioner, you are well aware of the roadblocks in your career: not getting enough clients to scale your practice or establish a good reputation in the market. However, after spending so many years learning dentistry, interning at some of the reputed institutes and dental hospitals, and investing in launching your career as a dentist, it’s heartbreaking when you do not have enough patience to see.

This era is of the digital world. So, there might not be any problem with the way you treat your patients or the practice. Instead, the problem indeed lies with your marketing techniques. Providing dental treatments to patients is a kind of service that requires a colossal amount of exposure on the online platform. No one will trust you or even go to extra lengths to find your name without a base.

So, this article will walk you through ways to attract patients to your dental practice and create a brand for yourself.

Launching a Responsive and Optimized Dental Website

If you think that registering yourself as a dentist on some of the top-notch listing websites will give you much-needed exposure, you are traversing the wrong path. These websites will never drive the substantial number of clients you need to scale your practice. So, the basics of dental marketing tips are to create a private foundation, in this case, a website.

You need to prepare an optimized or, better said, customized website as per the services and facilities you offer. In addition, you also need to work on the responsiveness factor of the website. Some of the best ways to optimize your website and launch one that can yield higher response from your target clients are:

1. Making the website mobile-friendly to gain a higher rank in SEO
2. Creating a user-friendly and intuitive user interface
3. Focusing more on customer experience on the dental website
4. Improving the page speed and loading time
5. Reducing the bounce rate through optimization
6. Curating unique, engaging, and relevant content
7. Integrating social media profiles.

Participating as a Sponsor in Local Campaigns

Another way to increase your exposure to your target audience is by participating as a sponsor in local events or campaigns. For example, you can offer free dental checkups at local healthcare events organized annually by various NGOs. This will allow you to know people better and highlight your skills, practice talent, and unique treatment approaches. Although getting clients from this method might take some time, there is no harm because you won’t have to spend any money.

Making the Best Out of Seo

As already said earlier, this is the digital era, and if you do not utilize the digital market appropriately, there is no way you can get the desired number of clients. Now, another truth is that the digital market is not simply limited to launching software like an application or a website through which your clients can know more about your business, services, and facilities. One of the main pillars of this entire platform is SEO or search engine optimization.

Unless you optimize your website according to the search engine, getting a higher rank in the page results is next to impossible. However, there are specific techniques to make your website compatible with the ranking algorithms through SEO.

1. Posting unique and relevant content on the website
2. Mobile responsiveness
3. Improved page performance and reduced load time
4. Focusing on core web vitals
5. Optimizing content now and then
6. Taking help from local SEO
7. Linking your website to others with higher domain authority
8. Using appropriate keywords for targeting the audience

Focusing on Earning Positive Responses and Reviews from Clients

To meet your goal of attracting new dental patients, you need to focus on your past clients. We meant to say that unless and until the reviews from your past clients are positive and in your favor, no one will be able to put their faith in your dental services. So, you should focus on improving the reviews from your clients so that your target audience can rely on your services and business efficiently. For example, including a feedback portal on your website or establishing direct communication channels with clients can help you get positive responses from them.

Investing in Directory Listings

Another way in which you can market your dental practice is through directory listing. A directory essentially it’s like a dictionary where all the websites of similar types are listed. These can be referred to as listicle websites, reference websites, and so on. For instance, when people want to search for the best dental clinic near me, they will get several websites listing the top 100, top 50, and so on. If you list your dental website in these directories, it will appear in the searches, and you will have a better chance of exposing yourself to your target clients. Indeed it will take a lot of time, but with appropriate strategies and choosing the write directories, you won’t have any problem diverting maximum online traffic toward your dental website.

Getting the Word Out with Press Releases

Suppose you want to get new dental patients; leverage press releases. PR is not just a way of maintaining your online reputation. Instead, it is also a channel through which you can get the word out about your dental clinic, business, practices, and so on. So, you will have a far better chance of attracting more new clients for your business without hassle. However, maintaining the PR channels is difficult, mainly because a small rumor can ruin your efforts. Therefore, you must establish reliable and trustworthy press release channels and ensure your customers are satisfied. This will also help you to build a strong brand reputation that will be hard to decline.

Bidding on Paper Click Advertisements

Apart from working on search engine optimization for organic traffic, there is another way through which you can get new clients for your dental practice. This is known as pay-per-click advertisements. From the name itself, you can understand that you have to pay a certain amount for every click on the advertisements. For example, let’s say the ad is being displayed on Google. One hundred people have seen the ad, but only 70 have clicked the URL and visited your website. So, instead of paying for all the 100 users who came across your advertisement, you have to pay only for the number of visitors you gained from PPC. This is one of the significant advantages of this particular paid advertisement channel.

Investing in Social Media Marketing

Today, social media is not just for gathering new friends, forming groups, or chatting. Instead, it has become one of the best channels through which several businesses can get the word out and attract a new set of the target audience. Besides, with people spending more time on various social media platforms, like Instagram, Facebook, Twitter, Snapchat, LinkedIn, and so on, you will have the leverage to target a vast audience space. Therefore, incorporate as many social media channels as possible with your main dental clinic website. Apart from this, you also need to focus on social media marketing, which will include:

1. Optimizing social media profiles
2. Using influencer marketing channels
3. Giving frequent posts about your practice
4. Updating offers and other special services
5. Creating an Omni channel social media presence

Strategizing Special Services and Facilities for New Patients

Have you ever realized why many tests have achieved success at such an early stage of their career? If not, it’s high time you find the answer to this question. The most reasonable explanation is that they provide new and unique facilities and services to their patients. For example, free online consultation, transport services for older adults, unique rooms for children, and so on are some of the ways in which you can create an outstanding presentation for your clients.

Retargeting Through Advertisements

One of the significant aspects that many online businesses miss is the concept of retargeting with different advertisements. Now, what does retargeting precisely mean in terms of the digital market? It is a process through which the same advertisements will appear on the search results for target customers who visited your website but didn’t take any action. It’s a kind of reminder for them that you are a dentist and offering some of the best quality services. This marketing channel will help you significantly scale your dental practice without spending too much.

Offering Membership Plans of Different Types

One of the best tips for attracting new dental patients is offering various membership plans. For example, you can quickly provide monthly, quarterly, and annual memberships to your clients. Based on this membership, they will get discounts on specific treatments, access the top-range facilities like private cabins in your dental hospital, on-the-go appointment booking, and so on. Such membership plans will help you greatly in spiking interest in your new patients, thereby grabbing their attention and scaling your dental practice without much hassle.

Including a Blog Page on the Website

Since you will invest in designing and launching an optimized website, why not include a blog page? A blog is one of the best instruments through which you can gain more organic traffic to your online business as you will share more information about your services, dental practices, dental diseases, oral health, and so on. From informative to educational, there are many ways in which you can use blogs to keep your new patients engaged on the website. Besides, keywords in the blogs will act as a source of organic traffic since the blogs will appear on the search results based on the phrases you use as keywords.

Opening 24/7 Online Scheduling Channels for Appointments

Your online appointment scheduling platform should be open 24/7 without any hassle. Keeping that time limited will cause many problems because your patients might not be able to book the appointment within that time. So, ensure that your new patients can book an appointment anytime. It assures your patients that your services are always available and they can connect with you online without any time limitation or restriction.

Including Flexibility and Scalability in Your Services

If you want to expand your dental practice, you have to make your services flexible and scalable. For example, taking same-day appointments, walk-ins, immediate cancellations, and so on are ways to increase the flexibility level of your dental services and ensure your clients are satisfied with what you are providing them. However, you must remember that introducing too much flexibility won’t be healthy for your dental business because that might result in revenue loss.

Focusing on Online Teleconsultations

With the pandemic, a new trend was set in the healthcare industry, which we all know as teleconsultation. When medical departments like cardiology, gynecology, neurology, psychology, and so on can provide online consultation services, why can’t you? Yes, you might not be able to check the oral conditions of your patients through the online platform. But you can at least know what their problems are and provide an immediate resolution for the same. Now, based on how you handle the case, your clients can go further and make an appointment to visit you in person.

Leveraging Technology for Practice Expansion

Last but not least, leverage technology to get more dental patients. For example, incorporating an artificial intelligence chatbot with your website will give you a better chance to communicate directly with your patients, solving their queries promptly and even keeping them engaged on your online website. Similarly, you can use online payments to ensure people won’t have to carry cash to pay your consultation fees.

Conclusion

In this article, we have discussed the best ways to attract high-value dental patients for your practice. We agree that the process is not easy, and you need to invest considerable money and effort in marketing your business. But the results will be fruitful, provided you act strategically and weigh all the options based on their pros and cons.